Are your SEO efforts costing you customers?

Most web marketing efforts are focused only on driving more traffic to your site. However, once customers get to your site they must be able to quickly find the information they need to feel confident enough to do business with you. The web is a voluntary medium. Your customers drive the sales process. If they are confused or delayed by the navigation or content offered on your site, your competitors are only a few clicks away. If this is happening on your site, you can count all of those "hits" as unsatisfied prospects that will probably never return.

Before you begin a campaign to drive more traffic make sure you are ready to help these prospects become customers. By carefully studying the goals and customer base of your company we can create navigation paths to funnel visitors towards conversion based on the benefits they will receive from your product or service. We develop and test scenarios to cover a broad range of personality types and the various points of the sales process.

Once the site is ready to meet the needs of your visitors, we will optimize the website to improve organic search results as well as download times. At this point we can develop "Pay-per-Click" campaigns designed to attract customers that are actually searching for your product or service. This way we target actual leads as opposed to just trying to get as many "hits" as possible. We never use "tricks" to improve your results, as this will almost always backfire as angry, unsatisfied customers or even getting you blacklisted from the major search engines.

After the site is online and the traffic begins to increase then comes the fun part. By thoughtfully analyzing your web traffic patterns and customer feedback, we can continually improve your conversion rates. We will look at your most successful funnels and the ones that aren't working so well, in order to meet the needs of the new customer and continue to satisfy the repeat customer.

Whether you are looking for increased online sales, lead generation, or simply a place for customers to find answers to their questions after the sale, we can work together to convert those clicks to customers. Call (501.838.1599), email, or fill out the Request a Quote form and if we can help you increase the effectiveness of your internet marketing, we look forward to working with you.